I write here when I notice a pattern worth writing down, a client conversation that keeps repeating, a framework that isn't in the books, a vendor pitch that deserves pushback. Long essays and short posts when there is something to say, no content calendar. The dispatch is the exception: every other Tuesday.
Patterns from the last month of client work, one framework you can use, and one thing I changed my mind about. Subscribers also get the working material behind the essays: the frameworks, checklists and cookbooks I use inside engagements and do not publish here. New ones land as they are built.
"Unsubscribing is one click. I do not make it harder than that."
