I write here when I notice a pattern worth writing down — a client conversation that keeps repeating, a framework that isn't in the books, a vendor pitch that deserves pushback. Long essays, short posts, a monthly dispatch. No content calendar. Published when there is something to say.
Patterns from the last month of client work, one framework you can use, and one thing I changed my mind about. First of every month. No tracking pixels, no drip sequences, no upsells.
"Unsubscribing is one click. I do not make it harder than that."
